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A German brewery, Neuzeller Klosterbräu, has developed a powdered lager that can almost mimic the appearance of beer on tap by simply adding water. The brewery's general manager, Stefan Fritsche, claims the powdered beer tastes just like a regular beer and looks similar to carbonated beer as it foams up once mixed. The creation is intended to reduce the heavy carbon footprint that beer exports generate by removing the extra weight created by glass and water, which could reduce transport weight by 90%.
Currently, the powder creates a non-alcoholic beverage; however, an alcoholic version is set to be available soon, and Fritsche hopes to export it globally. The company's innovative ideas, originality, and age-old recipes have made it known worldwide, and it has distributors worldwide. The powdered beer differs from other powdered beers in that it is carbonated, and the possibilities of creating new beers do not end there, with over 40 more beverages in the process of being invented, adding to its current cherry beer, anti-aging beer, ginger beer, gluten-free beer, and non-alcoholic beer.
The creation is the first of its kind globally and could potentially revolutionize the way beer is made and transported. If the powder lager does make it to bars and restaurants, it is likely that the powder would be added to a bottle in-store before being filled up with water to serve to diners. Mr. Fritsche's uncanny ideas stem from a simple question he asks himself each morning: "How can I destroy my own company?" as a result, they are developing very nice things. Powder beer could help reduce carbon emissions and transportation costs for beer exports, making it a revolutionary invention in the brewing industry.