TikTok is launching a new feature called “TikTok Stories” that will allow creators to earn money directly from their videos. The feature is similar to Instagram and Snapchat's Stories, allowing users to post videos up to 60 seconds long that will disappear after 24 hours.
In addition to the Stories feature, TikTok is also introducing new monetization tools for creators. The platform will now allow creators to receive tips from their followers and earn commissions from sales of products featured in their videos. TikTok will also provide creators with access to a new affiliate program that will allow them to earn money by promoting products on the platform.
The move comes as TikTok faces increasing competition from other social media platforms, such as Instagram and YouTube, which have introduced their own monetization features for creators. TikTok has rapidly grown in popularity in recent years, particularly among younger audiences, and has become a key platform for influencer marketing and brand promotion.
The new monetization features are expected to further drive the growth of TikTok and make it a more attractive platform for creators looking to monetize their content. The platform has already helped launch the careers of numerous influencers and celebrities, and the new features are expected to provide even more opportunities for creators to make money on the platform.